New safety signs on Kaimai route

Matamata Chronicle - - News -

The New Zealand Trans­port Agency has rolled out a new road safety cam­paign to re­duce crashes on State High­way 29 over the Kaimai Ranges.

New signs with a ‘‘ just the facts’’ ob­jec­tive have been erected along State High­way 29 to re­place the ‘‘life­saver’’ cam­paign signs.

Agency Bay of Plenty state high­ways man­ager Brett Glid­don said the new cam­paign will have a lo­calised and site-spe­cific flavour.

‘‘Rather than car­ry­ing a gen­eral road safety mes­sage, the signs fea­ture facts per­ti­nent to the re­gion and the spe­cific road they are sited on.

‘‘ We’re hop­ing

this ap­proach will res­onate with drivers and help them make safe choices on our roads,’’ he said.

The other signs carry the fol­low­ing mes­sages: Con­cen­trate, Wan­der­ing minds cause crashes, Too fast down this hill can kill, Re­duce speed in wet con­di­tions, Re­duce speed and stay in con­trol.

The signs’ mes­sages have come as a re­sult of re­search into the crash statis­tics of SH29 be­tween Tau­riko and the base of the Kaimai Ranges.

Each sign has a back-story built around what that re­search has re­vealed.

Th­ese back- sto­ries, on pam­phlets, will be handed out by pa­trolling po­lice when mo­torists are stopped along the high­way.

Dev­cich Ad­ver­tis­ing and Opus have worked col­lab­o­ra­tively on the con­cept and re­search.

This work forms part of NZTA’s Safer Jour­neys strat­egy which takes on the world-lead­ing Safe Sys­tems ap­proach fo­cus­ing on four key ar­eas to min­imis­ing se­ri­ous harm and death on our roads.

‘‘Th­ese ar­eas in­clude mak­ing our roads and road­sides safer, im­ple­ment­ing safer speeds, en­cour­ag­ing mo­torists to prop­erly main­tain or buy safer cars to help pro­tect them in a crash and lastly, it fo­cuses on safer road user be­hav­iours – en­sur­ing any­one on the road has the skill and knowl­edge to travel safely.’’

Safety first: Po­lice West­ern Bay of Plenty area com­man­der In­spec­tor Clif­ford Paxton and As­so­ciate Trans­port Min­is­ter Simon Bridges.

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