In­no­va­tion in a bot­tle

Matamata Chronicle - - Rural Delivery -

Fon­terra has re­vealed what it claims is its ‘‘great­est ever’’ milk in­no­va­tion – light-proof plas­tic bot­tles to keep milk fresher.

The dairy co-op­er­a­tive will roll out new matt white bot­tles for its en­tire An­chor range of milk and cream from April 8.

Heat and light can de­grade milk qual­ity and lead to the sour milk taste fa­mil­iar to a gen­er­a­tion who drank warm milk in schools, Fon­terra said.

While su­per­mar­ket chillers and re­frig­er­ated truck­ing kept the tem­per­a­ture reg­u­lated, ex­po­sure to flu­o­res­cent light­ing still took its toll.

It caused chem­i­cal re­ac­tions that could change the pro­teins and fats, and cre­ate un­savoury flavours, in­clud­ing card­board, me­tal­lic and burnt protein, Fon­terra said.

Its re­sponse had been to de­sign a 100 per cent light­proof milk bot­tle made of three lay­ers of plas­tic – white in­te­rior and ex­te­rior sheets sand­wich­ing a black.

Man­ag­ing di­rec­tor Peter McClure said that as far as Fon­terra knew, the in­no­va­tion was a world- first. The com­pany said its mar­ket re­search found that seven out of 10 peo­ple pre­ferred the taste of the light-proof milk.

Con­sumer re­ac­tion has been sim­i­larly mixed. Many said the opaque plas­tic would lead to un­wit­tingly run­ning out of milk.

Oth­ers sug­gested a truly ground-break­ing in­no­va­tion would have been a re­turn to glass bot­tles, per­ceived to be more sus­tain­able.

En­vi­ron­men­tal­ists will at least be pleased that the new bot­tle uses the same HDPE recyclable plas­tic as the ex­ist­ing bot­tle.

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