Apple crunch helps Kidscan
Firth in record attempt
Kids at Firth Primary munched into some apples and into the record books on Friday.
More than 18,000 school kids took part in the Jazz Apple Big Crunch – a nationwide attempt to break the world record for the most apples eaten at once.
The current world record is held by a group of American schools in the state of Michigan and stands at 9329.
The Big Crunch was organised by Enza, an apple and pear export company, and participants were asked to make a gold coin donation to children’s charity KidsCan.
Enza marketing manager Rosstan Mazey said it was a fun way to promote the availability of new season Jazz Apples.
‘‘This is a way for us to make a contribution to the promotion of the healthy eating message for children, have some fun along the way and maybe even knock the Americans off their perch,’’ said Mr Mazey.
Enza partner KidsCan endorsed the event as a fun and innovative way to publicise the plight of thou- sands of school children who turn up to school each day without adequate lunches.
During May, Enza will donate a portion of the purchase price of specially-marked Jazz Snackers apple packs to KidsCan.
KidsCan Charitable Trust chief executive and founder, Julie Chapman, was delighted to be part of the event. ‘‘We distribute more than 22,500 meals a week, directly to children in need, in partnership with the schools they attend,’’ she said.
‘‘We currently partner with 276 schools from Invercargill to Kaitaia and in term two, the number of schools receiving KidsCan programmes will increase to 339.
‘‘If being part of this initiative helps us to give our children a chance at a better start in life, then we’re all for it.’’