Dig­i­tal the way to tell farm story

Matamata Chronicle - - Out & About -

Ru­ral peo­ple need to tell their farm sto­ries to cus­tomers on so­cial me­dia, such as Face­book and Twit­ter, says a me­dia con­sul­tant.

Grass­roots Me­dia owner and con­sul­tant Chelsea Mil­lar told about 30 peo­ple at­tend­ing a talk on the Pri­mary Sec­tor’s So­cial Cap­i­tal in a ru­ral busi­ness net­work meet­ing in Manawatu that New Zealand’s farm story needed to be told and this should be done by mo­bile phones which had be­come hugely pop­u­lar around the world.

Mil­lar said Ire­land had Ori­gin Green and Canada had an agri­cul­tural pro­mo­tion which were work­ing, but New Zealand had noth­ing and clean, green was past its use-by date.

She said dig­i­tal de­vices were the way to get the New Zealand farm mes­sage out with so many cus­tomers us­ing them now.

Mil­lar said New Zealand had noth­ing as strong as the ru­ral story in the mar­ket­place.

‘‘A lot of peo­ple are dis­con­nected with where there food comes from. And con­sumers want some­thing real – show them how you draft cat­tle. Be trans­par­ent and tell them your story. Use so­cial me­dia to talk about how you grow stock and how it ended up on their plate.’’

She said 90 per cent of New Zealand had acess to broad­band but blackspots ex­isted, of­ten in ru­ral ar­eas.

Ru­ral peo­ple needed to use so­cial me­dia where they could, she said.

‘‘To ham­mer home ru­ral sto­ries and be hon­est. if you don’t look good, out on the farm, that’s real. Peo­ple want hon­esty, even if you think it is a bad look. Peo­ple can tell if it is a pro­mo­tion straight away and they won’t stay. So be trans­par­ent and tell the farm story.’’

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