Streets turning yellow

The Waikato/Bay of Plenty Cancer Society will be turning the town yellow this month for its annual Daffodil Day fundraiser.

The event, on August 25, will see more than 70,000 fabric daffodils available via schools, community groups, local businesses and from more than 230 street collection sites in the Waikato/Bay of Plenty.

Fundraising Manager, Catriona Findlay says that Daffodil Day is the society’s largest and most important annual fundraiser.

‘‘The daffodil is a symbol of hope for the more than 60 New Zealanders diagnosed with cancer each day.

‘‘From providing free support to people with cancer and funding research, to helping Kiwis reduce their risk through education and advocacy; every dollar goes a long way to make a difference in our communities.’’

The Cancer Society receives no direct government funding.

‘‘With so many charities vying for donations, it can be a challenge to secure the financial support we need to offer the crucial services within our communities.

‘‘We hope that New Zealanders will get behind Daffodil Day again this year and wear their daffodil with pride – whether it’s for a friend, a family member or to support important cancer research,’’ says Findlay.

All funds raised will stay in the region.