Setting a new benchmark
When referring to elements such as dirt and dust, pollen and fungus spores, smog, exhaust gases and harmful airborne pollutants, you’d be forgiven for thinking that one was describing the harsh outdoor environment, an environment that can trigger nausea, hayfever and other more serious respiratory issues such as asthma. But In fact we are referring to the interior environment of a poorly filtrated vehicle.
An industry leader in cabin air filter technology, Ryco Filters understands that clean cabin air in any vehicle is paramount to the health of any vehicle’s passengers, which is why they’ve developed the Ryco MicroShield: an unparalleled product that implements the foremost in filter technology.
Lab tested to filter out harmful particles of 2.5 micron or less, the Ryco MicroShield can protect against mould, mites and influenza.
To put into perspective how effective the micro shield is, the width of a human hair is approximately 90 microns, so at 40 times smaller than this, the micro shield is filtering out the tiniest, most harmful bacteria.
“As drivers or passengers, we jump in our vehicles and think that we’re protected from the outdoors; we think we’re breathing clean air,” explains Ryco marketing communications manager, Melissa Simpson. “In fact this couldn’t be further from the truth.
“Research shows that the interior of your vehicle can contain over 10 times more pollutants than the air outside – with this in mind, we set out to design a product that was antibacterial, anti-odour, anti-viral and anti-allergen,” added Melissa.
To achieve this, Ryco used a unique media technology that incorporates layers of scientifically tested materials that when combined, trap 94 percent of airborne contaminants causing headaches, nausea and fatigue, asthma and other more serious respiratory issues.
“We understand that the majority of families aren’t aware of the risks involved with poor in-vehicle cabin air filtration,” says Melissa. “That’s why we’re imploring them to ask their vehicle service technician to upgrade their cabin air filter to the Ryco MicroShield – to protect their families.”
Cabin air filters promote healthy families and business for the trade and with the market for replacement cabin air filters growing fast there are profits in actively promoting this often forgotten item. It is estimated there are more than 2.5 million on New Zealand roads fitted with cabin air filters
To celebrate the launch of the new MicroShield range, Ryco is giving workshops the chance to win one of 20 Visa cards loaded with $1,000 simply by purchasing and fitting any cabin air filter from the Ryco range.
To learn more about the Ryco Micro Shield visit www.breatheasier.com.au and www.facebook.com/rycofilters.