Info hub for au­to­mo­tive pro­fes­sion­als

Motor Equipment News - - NEWS -

In­dus­try leader NGK Spark Plugs has re­launched its New Zealand and Aus­tralian web­sites with an im­mer­sive, in­for­ma­tion-driven plat­form and revo­lu­tion­ary new Part Finder tool de­signed specif­i­cally with the user in mind.

Paul Kacper, NGK’s na­tional sales op­er­a­tion man­ager, wanted a web­site that gave users easy, pre­mium ac­cess to prod­uct in­for­ma­tion, which meant re-de­sign­ing the well-loved Part Finder com­po­nent.

“We wanted to en­sure that Me­chan­ics, Re-Sell­ers and DIY En­thu­si­asts could ac­cess the web­site more in­tu­itively,” he said, not­ing that the prod­uct was the hero of the web­site, and needed to be treated as such.

NGK’s Part Finder tool has long been a crowd favourite and the crown jewel of the web­site. With the shift in technology over the last few years lean­ing to­wards mo­bile in­ter­ac­tion, it made sense to build the new Part Finder around mo­bile use.

“Me­chan­ics need in­for­ma­tion about parts dis­played clearly and quickly,” he ex­plained. “So we had the Part Finder tool de­signed specif­i­cally from mo­bile first be­fore de­sign­ing for desk­top, mak­ing it su­per simple and in­tu­itive to use on the go.”

The fast-paced, full-width web­site uses cut­ting edge technology to align NGK’s on­line pres­ence with the in­dus­try rep­u­ta­tion they’ve earned as global mar­ket lead­ers. High-res­o­lu­tion videog­ra­phy and im­agery takes the user closer to the prod­uct than ever be­fore.

With de­tailed how to guides and in­struc­tional videos pro­duced in con­junc­tion with in­dus­try pro­fes­sion­als, the on­line in­for­ma­tion hub pro­vides tech­ni­cal train­ing aimed at both In­dus­try pro­fes­sion­als and DIY en­thu­si­asts.

Nis­san Mo­tor Sport’s Rick Kelly and Holden Rac­ing Team’s Garth Tan­der both lend their tech­ni­cal ex­per­tise to the site with short, in­for­ma­tive in­struc­tional videos, and cur­rent in­dus­try news is reg­u­larly up­dated to keep read­ers in the know with in­sider in­for­ma­tion.

One of the key fea­tures of the up­dated site is the simple, user-friendly in­ter­face that makes simple work of struc­tur­ing the in­for­ma­tion-dense prod­uct cat­a­logue. De­tailed, tech­ni­cal draw­ings ex­plain a range of parts, mak­ing the site the per­fect ref­er­ence tool for both novice and sea­soned pro­fes­sional.

With a sleek new de­sign and eas­ily ac­ces­si­ble in­for­ma­tion, the site de­sign al­lows the user to take their ed­u­ca­tion into their own hands with in­for­ma­tion at their fin­ger­tips.

Hav­ing de­vel­oped a rep­u­ta­tion for in­no­va­tion, pre­ci­sion and per­for­mance it comes as no sur­prise that this new web­site sets a new in­dus­try bench­mark.

See www.ngk.com.au.

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