Info hub for automotive professionals
Industry leader NGK Spark Plugs has relaunched its New Zealand and Australian websites with an immersive, information-driven platform and revolutionary new Part Finder tool designed specifically with the user in mind.
Paul Kacper, NGK’s national sales operation manager, wanted a website that gave users easy, premium access to product information, which meant re-designing the well-loved Part Finder component.
“We wanted to ensure that Mechanics, Re-Sellers and DIY Enthusiasts could access the website more intuitively,” he said, noting that the product was the hero of the website, and needed to be treated as such.
NGK’s Part Finder tool has long been a crowd favourite and the crown jewel of the website. With the shift in technology over the last few years leaning towards mobile interaction, it made sense to build the new Part Finder around mobile use.
“Mechanics need information about parts displayed clearly and quickly,” he explained. “So we had the Part Finder tool designed specifically from mobile first before designing for desktop, making it super simple and intuitive to use on the go.”
The fast-paced, full-width website uses cutting edge technology to align NGK’s online presence with the industry reputation they’ve earned as global market leaders. High-resolution videography and imagery takes the user closer to the product than ever before.
With detailed how to guides and instructional videos produced in conjunction with industry professionals, the online information hub provides technical training aimed at both Industry professionals and DIY enthusiasts.
Nissan Motor Sport’s Rick Kelly and Holden Racing Team’s Garth Tander both lend their technical expertise to the site with short, informative instructional videos, and current industry news is regularly updated to keep readers in the know with insider information.
One of the key features of the updated site is the simple, user-friendly interface that makes simple work of structuring the information-dense product catalogue. Detailed, technical drawings explain a range of parts, making the site the perfect reference tool for both novice and seasoned professional.
With a sleek new design and easily accessible information, the site design allows the user to take their education into their own hands with information at their fingertips.
Having developed a reputation for innovation, precision and performance it comes as no surprise that this new website sets a new industry benchmark.