TV couple deliver on meal plans
Engaged reality television couple Art Green and Matilda Rice have established a nationwide paleodiet-friendly ready-meal delivery service.
The Bachelor New Zealand stars’ new venture, Plate Up, targets New Zealanders who ‘‘try to eat healthy, but a lot of the time you’re so busy you don’t have time to cook‘‘.
The pair aim to use local produce and ethically-farmed, free range, meat and poultry. Their company will compete in a crowded convenience market with the likes of My Food Bag, Woop and FoodBox.
There are already five preprepared homedelivered meal services operating here, although most deliver ingredients only.
Supermarket giant Foodstuffs, the owner of New World and Pak’n Save, started selling single, readyto-cook meals last year.
Plate Up’s single serve microwavable meals cost $14.99 each. Options include butter chicken, shepherd’s pie, and pork belly with parsnip mash.
Green is a director and partowner of Riot Foods, a company that owns food brands Clean Paleo and Poppy and Olive, Companies Office records show.
Riot Foods is running a crowdfunding campaign on platform Pledge Me to raise $1 million to set up a second manufacturing facility.
Rice released a book titled The Lazy Girl’s Guide to Living a Beautiful Life late last year. In it, she revealed her past toxic relationship with food.
The celebrity couple got engaged last year in Rarotonga.