Nelson Mail

Don’t give up on older workers

- Bruce Cotterill

This week, Prince Charles celebrated his 70th birthday. Yes, people, including working people, turn 70 every day. What is unusual is that Prince Charles, at 70 years of age, still hasn’t started the job he’s spent his life training for. But he fully intends to take over when the time comes.

Of course, Prince Charles has a unique advantage over many of us. He doesn’t have a boss under constant pressure to decrease costs or increase the velocity of the family business. Pressures that frequently result in the departure of highly experience­d and capable people.

Earlier this year, I read an emotional article on Stuff. It was written by a woman who, after 20 years’ experience as a chief executive, lost her job when her business was forced to close in the aftermath of the GFC. Although initially excited at the prospect of new opportunit­ies, she quickly became lost in a world of failed job applicatio­ns and lost confidence. Five years later, she’s still looking for a job.

A couple of months ago, I bumped into a former senior sales manager who I remember as being very capable. But he’s unemployed now. Again, he’s applied for a lot of jobs. ‘‘Overqualif­ied’’ he gets told. He told me that there’s a new supermarke­t opening in his neighbourh­ood, and he’s hoping for a job. Any job. Stacking shelves. Taking the tops off turnips if necessary. Something to get him out of the house.

What both of these people have in common is their age. Both are over 50. Both are under 55.

We’ve all heard the cliche´ s. Fifty is the new thirty. Today’s 50-somethings are fitter, healthier, and more in tune with the technologi­es and activities of the day, than any generation before them. They are going to live longer than their predecesso­rs. And they’re experience­d. In fact, these people at the tail end of the baby boomer generation have seen more boom–bust cycles, more innovation and more growth than any generation before them.

So why do we throw these people on the scrapheap so early?

Many of my mates and my business peers are in their 50s. I’m one of the lucky ones – still flat out after all these years. But many of those people, particular­ly those who spent a decent chunk of their careers in corporate life, are underemplo­yed. Doing jobs that require a lower level of skill than they could offer.

It’s true that many people who stay with an organisati­on for a long time end up on higher salaries than the role demands, just by virtue of the time they have been there. It’s also true that some, but not all, of these people are slow to adapt to change, or are not as technologi­cally literate as we may require in the new world.

This month, the nation’s unemployme­nt rate has dipped under 4 per cent. Apparently this means that technicall­y we have full employment. And as we’ve heard from the building industry, the transport sector, and even retailers, it’s hard to find talent. Yet here is an army of capable people, who are too proud to line up for a welfare cheque but have life skills, the distractio­n of parenting years behind them, and all the experience of the past 30 years. All we have to do is give them a chance.

Better still, they want to work. We often talk about millennial­s and their need to feel that they are making a contributi­on. Fifty-somethings are no different.

For every excuse for throwing someone on a scrapheap before their time, there is an opportunit­y to do things a different way. If we think they expect to earn too much, talk to them about a different approach to remunerati­on. Perhaps a lower base wage or salary and an incentive if they deliver above your expectatio­ns. If they don’t adapt to technology quickly enough, train them.

In the 2015 movie The Intern, Robert De Niro played a washed up executive looking for a job. Anne Hathaway was an out-ofcontrol entreprene­ur who needed help running her growing online business. He stepped in as an intern and became her mentor. As the story unfolds, the entire team learn from the old guy and the business as a whole benefits from having him around.

You might say ‘‘it’s only in the movies’’. But it’s getting harder and harder to find good people and there are a whole lot out there who can make a contributi­on, and who are at risk of being forgotten. We just need to give them a chance.

Bruce Cotterill is a five-time CEO and current company chairman and director.

 ?? GETTY IMAGES ?? At 70, Prince Charles remains on standby for the ultimate royal post.
GETTY IMAGES At 70, Prince Charles remains on standby for the ultimate royal post.
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