Exciting times for Hybrid Bikes with new models and expansion into Euro markets
The momentum of Hybrid Bikes in the E-Bike market is reaching new heights, fueled by the relentless pursuit of innovation in carbon fibre E-Bike design. In a strategic move to expand its global presence, founder Frank Witowski has established a manufacturing arm in Europe, positioning Hybrid Bikes as a formidable force in the industry. Despite the challenges, Witowski remains steadfast, noting that the journey to success has never been easy, yet the brand continues to overcome hurdles. The latest offerings from Hybrid Bikes exemplify cutting-edge technology, with advancements in battery, motor, and frame design. A notable breakthrough is the introduction of the world’s first carbon fibre full suspension step-through frame, a visionary creation inspired by market demands for a lightweight and powerful bike. Recognising the significance of this innovation, Hybrid Bikes is set to showcase its latest models, including the groundbreaking design, at the prestigious Euro Bike Show in Germany. The 6m x 3m stand proudly displays the New Zealand flag, symbolizing Kiwi innovation and engineering prowess. Frank Witowski attributes the success to the collaborative efforts of his dedicated team in Nelson. Highlighting the abundance of local talent, Witowski emphasises that bigger isn’t always better, citing the strength of Nelson’s talent pool. Partnering with Daniel Raats, a local marketing expert and
owner of Digitella Marketing, Witowski acknowledges the transformative impact on Hybrid Bikes’ growth. The collaboration has yielded remarkable results within a short period, with increased sales and outstanding growth. Frank says, “Daniel is like me and answers the phone whenever I need him, and that is also a commitment that he highly appreciates and not many are prepared to do.”
The concept of Nelson locals helping
other local businesses succeed on the big stage is nothing unfamiliar to Daniel and his team of digital marketing professionals at Digitella, who have been helping Nelson businesses win at national and global levels for the past three years.
Taking the time to understand Hybrid’s vision and the uniqueness of their E-Bikes is what made the difference when employing the right digital strategies to grow the business within
Nelson, throughout New Zealand and soon to be Europe. Daniel and the team take great pride in producing synchronised digital marketing solutions across a multitude of channels. Digitella’s partnership with Hybrid has been one of the highlights since Daniel moved the business back to Nelson in 2023, combining SEO, Google advertising, Email, and Social marketing to turn the gears up a notch for Hybrid Bikes. Looking ahead, the focus is on designing an impactful stand for the Euro Bike Show and commencing production of the new Apex 2024 range in the state-of-the-art European factory. Witowski underscores the importance of delivering the highest quality bikes to compete effectively in the European market. Ownership of frame drawings provides the flexibility to scale production to meet demand. While optimistic about the future, Witowski expresses his laser-focused determination to succeed, committing to working tirelessly to achieve the desired goals.
Frank is confident that 2024 will mark Hybrid Bikes’ most exciting and challenging year to date, as they face the biggest and best in the world. However, history has shown that size doesn’t always matter; it is the relentless drive to succeed that can turn a small company into a global success.