OUR RECIPE FOR A HIGH PERFORMING MARKETING TEAM: COME TOGETHER. THRIVE TOGETHER

Campbell Mitchell Fairfax Media

Our marketing team has an incredibly exciting remit. Engage, serve and grow New Zealanders across a wide range of Kiwi products and services within the Fairfax Media portfolio.

It’s a big portfolio with more than 70 brands – ranging from our highly trusted print newspapers and magazines, to New Zealand’s number one news brand, to our fast growing Fairfax Events business, to the new products and services we launch every month.

To succeed we must be high performing, and critical to this is our team being both aligned and engaged.

Alignment ensures a genuine and consistent understanding of the role each team member plays in delivering our customer-led strategy. Whether customers are readers, subscribers, app users or event goers – at Fairfax Media they come first.

Engagement ensures we are passionate about everything we do. Central to this is the belief we can ‘make a difference’ for the customer every day and to accomplish our goals together. We enable this by investing in personal development, team development and bonding, as well as a strong emphasis on recognition.

Another enabler to building a winning team is having the best technology. Recent investments in marketing automation, analytics, and a new CRM allow marketers to become best in class and to allocate resource where it really can make a difference.

With this clarity, passion and distinctive behaviour for how we work together, I believe we have a world-class team, well-prepared to tackle the diverse challenges and opportunities marketers face in 2016. Our tagline aptly summarises how we succeed: Come together. Thrive together.