Eyes on Lightbox

Lightbox CHANNEL GOLD - EMAIL MARKETING

If SPARK customers don’t place value on their Lightbox subscription then it delivers zero retention value to SPARK. Lightbox had to join the hunt to win eyeballs every day. The marketing strategy had to be all about getting more customers watching more programmes more often by delivering to their needs. Lightbox delivered this by creating comprehensive, automated, hyperrelevant content discovery email engagement programmes for each stage of the customer lifecycle. Within nine months the business had rolled out seven programmes, including over 50 individual emails which are complemented by regular new show drop messaging. These programmes out-performed on all conversion, winback, churn and activity targets.