Right Here for Canterbury

IAG New Zealand / Chemistry Interaction CHANNEL GOLD - BEST LOYALTY PROGRAMME

Following an unprecedented level of postearthquake insurance claims, customer confidence in AMI was at an all-time low, with market share also being hit. How could AMI win back its place in the hearts of Cantabrians and prove its new brand positioning ( ‘We’re right here’) wasn’t just more marketing hype? A series of loyalty-focused and cross-sell campaigns demonstrated that AMI understood the challenges of post-earthquake life and played an active part in the daily lives of Cantabrians. Overall, AMI Canterbury is back into positive growth and customers have added millions of gross written premium to the business.