When did you last have the chance to tell 12,000 mar­keters about your prod­uct and ser­vices?

New Zealand Marketing - - APN Outdoor -

Spon­sor­ing a Mar­ket­ing As­so­ci­a­tion event is a fan­tas­tic way to raise your com­pany’s pro­file, en­gage with the MA’S mem­bers and show­case your ex­per­tise to New Zealand mar­keters. The MA team will en­sure that you en­joy all the ben­e­fits of as­so­ci­a­tion with the right event, tar­geted at the right del­e­gates, with a pro­mo­tional pack­age that un­der­pins your mar­ket­ing strat­egy.

Each year, new spon­sors join the MA network – this year, the MA was de­lighted to wel­come Fair­fax Media as ex­clu­sive spon­sors of the Network of Ex­ec­u­tive Mar­keters and Equifax as new spon­sors of the Smarter Data Con­fer­ence. Here’s what they had to say about the ex­pe­ri­ence: “Spon­sor­ing the Network of Ex­ec­u­tive Mar­keters (NEM) is an op­por­tu­nity for Fair­fax Media to sup­port growth and help lo­cal tal­ent thrive. An im­por­tant part of this is being able to con­nect se­nior mar­keters and fa­cil­i­tate those con­ver­sa­tions. We’re ex­cited to sup­port the NEM events (which were kicked off by Betty Li of Net­flix). The MA team are ded­i­cated, pas­sion­ate and fan­tas­tic to work with. We’re proud to be a part­ner. ” Grant Tor­rie Act­ing CMO - Fair­fax Media New Zealand “Smarter Data is a very wellestab­lished event and a must for data pro­fes­sion­als to have in their cal­en­dars. There­fore, as a data so­lu­tions provider, spon­sor­ing the event was the per­fect way for us to en­gage with our tar­get au­di­ence and it ex­ceeded ex­pec­ta­tions with re­gard to brand ex­po­sure, leads gen­er­ated and ROI. The MA team were also great to work with and just made it re­ally easy or­gan­is­ing ev­ery­thing.” Darron Jermy Head of mar­ket­ing ser­vices NZ, Equifax An­other new spon­sor­ship op­tion is the pop­u­lar Sun­rise Ses­sions. Free for mem­bers to at­tend, these work­shops are de­liv­ered by sup­pli­ers who value the op­por­tu­nity to share their ex­per­tise with MA’S mem­bers. “We had the great plea­sure of work­ing with the team at the MA to host a Sun­rise Ses­sion around vir­tual and aug­mented real­ity. From the out­set, they were will­ing to go to all lengths to make this a suc­cess­ful event for us. We wanted to show­case some demos and they helped ac­com­mo­date us in terms of space and equip­ment. The event was well or­gan­ised, at­tended and well re­ceived with great feed­back from our team and at­ten­dees. “ Sam Ramlu Managing di­rec­tor, Method Stu­dios A special thank you is due to MA’S two prin­ci­pal busi­ness part­ners, New Zealand Post and Ubiq­uity, for their on­go­ing sup­port and in­volve­ment. Both have shown true com­mit­ment to the New Zealand mar­ket­ing com­mu­nity. New Zealand Post are also premier spon­sors of the Di­rect Mar­ket­ing Con­fer­ence and the NZ Di­rect Mar­ket­ing Awards. “Ubiq­uity has en­joyed a strong part­ner­ship with the Mar­ket­ing As­so­ci­a­tion for over four years, first as a spon­sor of the Brainy Break­fast Series and more re­cently as a prin­ci­pal busi­ness part­ner. Being associated with events of the cal­i­bre of the Brainy Break­fast series has been great for rais­ing the pro­file of Ubiq­uity amongst the mar­ket­ing com­mu­nity. Our in­volve­ment has also en­abled us to learn what res­onates with the Kiwi mar­keters, al­low­ing us to in­cor­po­rate this into our mar­ket­ing au­to­ma­tion prod­ucts and ser­vices. “ Nathalie Mor­ris Managing di­rec­tor, Ubiq­uity

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