Build and pro­tect your rep­u­ta­tion

New Zealand Marketing - - APN Outdoor -

AD­VICE LINE: ASK KEITH

We're here to help our mem­bers stay on the right side of the many laws that af­fect mar­ket­ing and mar­keters.

Typ­i­cal ad­vice line en­quiry top­ics: • Sales Pro­mo­tions and the Gam­bling Act • Email com­mu­ni­ca­tions….do you

need con­sent to send? • Terms and con­di­tions • Pri­vacy, col­lec­tion, trans­fer and

stor­age of data • Name sup­pres­sion ser­vices • Com­pe­ti­tions • Sup­plier and agency

rec­om­men­da­tions

DATA WAR­RANTY REG­IS­TER

What is the Data War­ranty Reg­is­ter? The Data War­ranty Reg­is­ter (DWR) is a self-reg­u­la­tory sys­tem that will pro­vide best-prac­tice trans­parency re­lat­ing to the col­lec­tion, stor­age and use of mar­ket­ing data by New Zealand busi­nesses for mar­ket­ing pur­poses. It is de­signed to be an ef­fec­tive iden­ti­fier of data own­ers, providers and en­hancers who fol­low best prac­tice guide­lines and/or are trusted sources of data.

The DWR is in­tended to fu­ture-proof the col­lec­tion, stor­age and use of both con­sumer and busi­ness data to demon­strate the ef­fec­tive­ness of a self-reg­u­la­tory regime, thereby re­duc­ing the like­li­hood of re­stric­tive laws being im­ple­mented which may af­fect the abil­ity (and the right) to take goods and ser­vices to market.

Com­pa­nies that carry the Data War­ranted logo treat your per­sonal in­for­ma­tion with re­spect and ab­so­lute pri­vacy, in ac­cor­dance with best prac­tice stan­dards and New Zealand law.

NAME SUP­PRES­SION SER­VICES

Con­sumers have the right to opt out of re­ceiv­ing un­so­licited mar­ket­ing com­mu­ni­ca­tions, whether by mail or tele­phone, at their home ad­dresses. The Do Not Call and Do Not Mail lists, as well as the NZ Deaths List, are avail­able by sub­scrip­tion for or­gan­i­sa­tions.

The Name Sup­pres­sion Service allows mem­bers of the pub­lic to add their name to Do Not Call and Do Not Mail lists. The MA then allows sub­scribers to ac­cess these lists, along with an ad­di­tional Deaths In­for­ma­tion list.

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