DATA DUMP

Zavy’s been tracking how Kiwis are reacting and responding to the political parties via social media. The Auckland-based company draws directly from parties’ data on Instagram, Facebook and Twitter and then presents this as a continually evolving interactive graph. At the time of publishing, Labour enjoyed the highest level of sentiment on 21 August (the day of new leader Jacinda Ardern’s campaign launch), while National suffered the lowest level of sentiment after the second leaders debate.