By the numbers

$13 million

more was spent oil, gas, energy and utilities advertising between FY2016 and FY2017, making it the fastest growing product category.

$15 million

less was spent by airlines, travel agents and websites between FY2016 and FY2017, making it the fastest declining product category.

1200

is the number of locations Giggle TV plans to roll out its screen-based advertising business.

$431.1 million

is the revenue reached by the interactive advertising in the first half of 2017.

58 percent

of interactive advertising revenue comes from search.

5 percent

of interactive advertising revenue comes from smartphones.

$1.4 million

was TVNZ’S net profit after tax for FY2017, down from $12.7 million in FY2016.

$8 million

is the profit achieved by NZME in the first half of this year.