By the numbers
more was spent oil, gas, energy and utilities advertising between FY2016 and FY2017, making it the fastest growing product category.
less was spent by airlines, travel agents and websites between FY2016 and FY2017, making it the fastest declining product category.
is the number of locations Giggle TV plans to roll out its screen-based advertising business.
is the revenue reached by the interactive advertising in the first half of 2017.
of interactive advertising revenue comes from search.
of interactive advertising revenue comes from smartphones.
was TVNZ’S net profit after tax for FY2017, down from $12.7 million in FY2016.
is the profit achieved by NZME in the first half of this year.