By the num­bers

New Zealand Marketing - - Shorts -

$13 mil­lion

more was spent oil, gas, en­ergy and util­i­ties ad­ver­tis­ing be­tween FY2016 and FY2017, mak­ing it the fastest grow­ing prod­uct cat­e­gory.

$15 mil­lion

less was spent by air­lines, travel agents and web­sites be­tween FY2016 and FY2017, mak­ing it the fastest de­clin­ing prod­uct cat­e­gory.

1200

is the num­ber of lo­ca­tions Gig­gle TV plans to roll out its screen-based ad­ver­tis­ing busi­ness.

$431.1 mil­lion

is the rev­enue reached by the in­ter­ac­tive ad­ver­tis­ing in the first half of 2017.

58 per­cent

of in­ter­ac­tive ad­ver­tis­ing rev­enue comes from search.

5 per­cent

of in­ter­ac­tive ad­ver­tis­ing rev­enue comes from smart­phones.

$1.4 mil­lion

was TVNZ’S net profit af­ter tax for FY2017, down from $12.7 mil­lion in FY2016.

$8 mil­lion

is the profit achieved by NZME in the first half of this year.

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