UTIL­I­TIES IN­DUS­TRY

New Zealand Marketing - - Insight Creative -

KEY IN­SIGHT

Stand­ing out in the util­i­ties cat­e­gory is no­to­ri­ously dif­fi­cult, be­cause there’s so lit­tle dif­fer­ence in what the re­spec­tive com­pa­nies of­fer. It’s in­ter­est­ing then to note that the or­gan­i­sa­tion per­ceived as the most cre­ative, ef­fec­tive and fu­ture-fo­cused is the one to have in­vested in brand sto­ry­telling over the last year. If the per­cep­tions of the agency heads are any­thing to go by, Mer­cury’s young surfer on an e-bike has done a good job of push­ing the brand ahead of the pack.

TOP PER­FORMER

Mer­cury

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