UTILITIES INDUSTRY

KEY INSIGHT

Standing out in the utilities category is notoriously difficult, because there’s so little difference in what the respective companies offer. It’s interesting then to note that the organisation perceived as the most creative, effective and future-focused is the one to have invested in brand storytelling over the last year. If the perceptions of the agency heads are anything to go by, Mercury’s young surfer on an e-bike has done a good job of pushing the brand ahead of the pack.

TOP PERFORMER

Mercury