TELCO / ME­DIA IN­DUS­TRY

New Zealand Marketing - - Insight Creative -

KEY IN­SIGHT

De­spite spread­ing its mar­ket­ing mix across bas­ket­ball court build­ing, emo­tional TV ads, cor­po­rate part­ner­ships and clever dig­i­tal clips, the per­cep­tion in the in­dus­try is that the team at Spark is keep­ing it all to­gether to de­liver a cre­ative and co­he­sive strat­egy that sets the brand up well for the fu­ture. The same can­not be said of Sky, which was con­sid­ered the most dis­jointed brand not only in this sec­tor but across every sec­tor in­cluded in the sur­vey.

TOP PER­FORMER

Spark

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