TELCO / MEDIA INDUSTRY

KEY INSIGHT

Despite spreading its marketing mix across basketball court building, emotional TV ads, corporate partnerships and clever digital clips, the perception in the industry is that the team at Spark is keeping it all together to deliver a creative and cohesive strategy that sets the brand up well for the future. The same cannot be said of Sky, which was considered the most disjointed brand not only in this sector but across every sector included in the survey.

TOP PERFORMER

Spark