IN­SURANCE IN­DUS­TRY

New Zealand Marketing - - Insight Creative -

KEY IN­SIGHT

In­surance is a se­ri­ous sub­ject, which is why it comes as lit­tle sur­prise that all the brands in this cat­e­gory scored highly in the tra­di­tional as­pect. How­ever, none were as ef­fec­tive at bal­anc­ing that tra­di­tion with creativ­ity as the AA. It seems that it some­times pays to add a few pup­pies to an in­surance ad. Be­yond the AA, there was very lit­tle sep­a­rat­ing the other in­surance brands, with the re­spon­dents’ per­cep­tions con­firm­ing that most busi­nesses op­er­at­ing in this space are gen­er­ally not all that cre­ative.

TOP PER­FORMER AA

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