Judge’s comment

“In reviewing the entries for CSR, Karma Cola was the standout entry for the judges. In our view, Karma Cola embodies the category it’s entered in – its proposition is all about social responsibility – part of its DNA. Karma Cola’s strategy is also commercially savvy in that it helps them stand out in an incredibly cluttered category. It’s a smart way to be a challenger brand going up against global giants. The judges were also very impressed with the accelerating performance of this young and growing company. It’s not only delivering positive results for the people it’s giving back to, but also building another offshore success story for New Zealand.”