What types of posts really work on Facebook?

Businesses that simply post randomly on Facebook soon discover that their followers really aren’t interested in an ongoing stream of self-promotional announcements.

To connect with your customers or prospects, you need to create posts that are both interesting and relevant (to your followers). So what types of posts do actually work? We have identified some twenty different approaches that connect with, and engage, consumers both in New Zealand and around the world.

Here are two of those approaches: