New Zealand Marketing

SIDEWALK KARAOKE

New Zealand’s reality TV line up offers plenty of chance to find love— through First Dates, Married at First Sight the new Heartbreak Island, but what about a chance to win cash for putting your vocal talent on the line?

-

Māori TV’S Sidewalk Karaoke does just that as it transforms streets into a karaoke stage for Kiwis to perform on. With hosts Te Hāmua Nikora and Luke Bird at the helm, it’s real, funny and occasional­ly quite emotional. CEO of Pango Production­s and creator of Sidewalk Karaoke Bailey Mackey says the show was created in an attempt to make a cost-effective entertainm­ent format. It’s now three-seasons in. “I actually wanted to set it in a taxi, but after rehearsing I felt it just lacked energy so we literally pulled the karaoke out on the street and set up!” Featuring three levels, contestant­s compete against an app that judges their speed, pitch and tone. Each round offers a cash prize, with the final offering $1000 to contestant­s who sing a duet with an audience member.

“It might not change your life but it can change your night,” says Mackey. And soon it won’t just be changing the nights of talented Kiwis. The format’s caught the interest of Fremantlem­edia (responsibl­e for hits American Idol and X Factor) which acquired the global TV rights to the format. Mackey says it’s starting to roll out around the world but is unable to confirm the countries as it’s not on air yet. When the acquisitio­n was announced in 2016, Fremantlem­edia executive vice president of global acquisitio­ns and developmen­t Vasha Wallace said Sidewalk Karaoke is exactly what we know broadcaste­rs are looking for. “It’s high volume, cost effective and has been amazingly successful with phenomenal ratings – tripling the broadcaste­r’s prime time average. It’s wonderfull­y warm, a lot of fun to watch and suitable for the whole family.”

 ??  ?? Nominees: Survivor New Zealand Dancing With The Stars NZ Married at First Sight New Zealand First Dates New Zealand Design Junkies
Nominees: Survivor New Zealand Dancing With The Stars NZ Married at First Sight New Zealand First Dates New Zealand Design Junkies

Newspapers in English

Newspapers from New Zealand