What’s keeping you up at night?

NICKY GREVILLE GENERAL MANAGER Y&R ENGAGE

The massive unlearn.

I’m sure we’ve all seen the alarming stats about automation and job loss, the numerous articles that outline which demographics will suffer the most and those that will become indispensable to businesses of the future. Coupled with ongoing global discourse around transparency, brand safety, GDPR and more, what keeps me up is the question; are we unlearning quickly enough?

By this I mean has our wider industry of marketing and communications done enough to ensure we really, truly understand the new digital world? Have we been through a massive unlearn; the process whereby we forget everything we thought we knew to take on a new way of looking at the world? Do we understand the language, the technology, the systematic ways of operating and thinking?

And are those of us that are privileged enough to be in leadership positions, ensuring that this new way of operating is being taught from the ground up; are our universities and schools on board? Will the pipeline of people coming to our industries continue as almost anything becomes accessible to digital natives?

I’ve always loved that our roles in media involve rethinking every communications option on a daily basis and I know that the majority of the broader industry agree. However, I wonder if each and every one of us is aware of just how much we need to do differently to tackle our digital futures.