Marketing Association

All the latest news from the industry.

On the theme of showcasing, we speak to a group of innovative MA member marketers about what matters most.

Data, technology and consumer behaviour top the list and I particularly like Nicki Shirley, Head of Marketing at Qrious, comment on what the most crucial element in marketing is, "An open mind! Consumer behaviour is changing all the time and they now have high expectations for how they want to interact with a brand. Marketers need to be open to new approaches and possibly even new tech."

Brooke Hand, Marketing CRM Analyst at Tait Communications believes, "The most important thing I have learnt in my career is to take on board at least one lesson from the results of every action executed. From a single email send through to executing an entire campaign."

"It is great to see our younger marketers commenting on how marketing can add value by holding an organisation accountable to their values, their customers, and their communities", says Callum Mckenzie, Marketing Advisor at Hutt City Council.

A study by Adobe found that 80 percent of marketers believe their role is fundamentally changing, and that 40 percent believe they need to reinvent themselves to keep pace. So with that in mind, we finish with Bridget Lamont, who recently joined Loyalty NZ as CMO and her advice to marketers which is to, "find yourself a great mentor (or mentors!) and be open to learning from others. Never assume that as a leader you have to have all the answers."