McCurdy, Moller
Johnson rebrand
TARANAKI’S MCCURDY FAMILY HAS INTEGRATED ITS service and repairs and truck sales businesses, McCurdy Engineering and Moller Johnson, into one company….and one brand: McCurdy Trucks.
ree sites will now operate under the new brand – McCurdy Engineering’s New Plymouth operation and the Moller Johnson sales and service facilities in Hawera and Bell Block.
Moller Johnson Isuzu was separated from its car dealership in 2009 and two years later the McCurdy family bought the commercial vehicle business, which includes the Isuzu master dealership for Taranaki, Wanganui and the King Country.
While the long-established Moller Johnson brand is a casualty of the integration, so too is the 53-year-old McCurdy Engineering Ltd name – to the extent that it’s now modi ed to McCurdy Trucks.
But manager Paul McCurdy says that the new name better suits the changed nature of the business founded by Jim McCurdy in 1965 – in that “things have progressed from transport engineering to service and repairs.”
During the period in which Jim’s son Wayne has led the company, Paul says, “the service and repair side has increased to a point where ‘engineering’ no longer best represents the company’s current capacity.
“We will continue to represent all our brands – that both businesses currently represent – but in more locations, so suppliers and customers are both onto a winner,” he adds.
us, at the Hawera, Bell Block and New Plymouth McCurdy Trucks locations, Isuzu truck sales and service will continue…as will the role of each as parts and service dealers for both Southpac Trucks and Truck Stops.
“But our main focus is – and has always been – parts, service and repair support for all our service partners.”
McCurdy adds: “With the integration of both our companies into one to better serve our clients, and the increase of service and repair work since the early ‘90s we feel that now is a great time to rename to McCurdy Trucks.
“McCurdy is who we are and trucks are what we do – so it’s simple really. Engineering is still a big focus for us and is still growing, but McCurdy Trucks represents us best today and into the future.”
He says that McCurdy Trucks has plans “to build on our strengths and increase our o er to customers.
“We’ve purchased 3.52 hectares of land in New Plymouth for a new, purposebuilt facility for both our North Taranaki locations, plus we’re in negotiations with other like-minded businesses that serve the transport industry to join us on the site to become a true one-stop transport service yard.
“Hawera will continue at its current modern facility but we’ll be adding more to that site, as it has also grown in recent years.”
Both companies are award-winning, having recently been judged the Southpac Service Dealer of the Year (for the second consecutive year) and the Truckstops Dealer of the Year…along with claiming a number of other local awards.
T&D