Another month, another record

New Zealand Truck & Driver - - Recently Registered -

THE NEW ZEALAND NEW TRUCK MAR­KET DE­FIED IN­DUS­TRY pre­dic­tions of a March slow­down….with another all­time record month – the sec­ond in a row. The 484 trucks reg­is­tered in the over­all mar­ket, above 4.5-tonnes GVM, was a 23% im­prove­ment on March 2016 – and 12% up on the pre­vi­ous-best March ever (in 2014, when 431 trucks were reg­is­tered).

Fol­low­ing-on from a Jan­uary that was 20% up on 2016 and an all­time record Fe­bru­ary, the March per­for­mance con­trib­uted to another best-ever mark – for the first quar­ter.

The first three months of the year saw the sale of 1118 trucks with a GVM of 4.5t or above – beat­ing Q1 2016 by 24% and eas­ily out­do­ing 2015’s 1024 reg­is­tra­tions, which was the old Q1 record.

While long­time in­dus­try No. 1 Isuzu held a 24.1% share of the over­all mar­ket at the end of March, it did lose a few points of share com­pared to Q1 2016.

Fuso, re­vi­talised since dealer Keith An­drews Trucks was ap­pointed NZ dis­trib­u­tor late last year, made what in­dus­try an­a­lyst Robin Yates terms “mas­sive gains” – dou­bling its share in a year.

Yates, whose Mar­ket­ing Hand con­sul­tancy pre­pares this monthly re­port for NZ Truck & Driver, based on of­fi­cial NZ Trans­port Agency reg­is­tra­tion data, says that Fuso’s im­prove­ment has moved it clearly ahead of last year’s No. 2, Hino, which has lost Q1 share for the third con­sec­u­tive year.

It proves, says Yates, that new Fuso NZ MD Kur­tis An­drews’ stated ob­jec­tive of restor­ing Fuso to the No. 2 spot this year (and even­tu­ally, no doubt, to re­gain the mar­ket lead held by Isuzu for 17 years) “was not a hol­low piece of PR blus­ter.”

Fuso’s Q1 per­for­mance, says Yates, has “added a new dy­namic” to the NZ truck mar­ket this year.

Reg­is­tra­tions in Jan­uary saw Isuzu nar­rowly lead­ing sec­ond-placed Fuso in reg­is­tra­tions – 60 to 56: “Then, in Fe­bru­ary, Isuzu opened up the gap, with 85 against 63. And in March Isuzu’s lead in­creased again, with 124 reg­is­tra­tions com­pared to Fuso’s 94. So by the end of the first quar­ter, Isuzu led Fuso 269 to 213. A size­able gap….but who would have pre­dicted such a chal­lenge six months ago?”

In Fe­bru­ary Fuso in­creased its Jan­uary vol­ume by 12.5% – and then im­proved on its Fe­bru­ary tally by 49% in March, says Yates,

Pan Pac con­trac­tor Barry Her­mansen has put New Zealand’s

rst Volvo FH 750 log­ger to work around Hawke’s Bay and the lower North Is­land. Scooby has the plea­sure of driv­ing the 8x4, which has an I-Shift au­to­mated trans­mis­sion and RTH2610B di s, with Patchell log­ging gear and a match­ing four-axle trailer. e fourth truck in the B&P Her­mansen Log­ging eet has ex­tras in­clud­ing a light bar, fridge, cen­tral tyre in ation sys­tem and on­board scales

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