Hay barn biz part­ners global gi­ant

New Zealand Truck & Driver - - News -

A COM­PANY THAT STARTED OUT AS A SMALLTOWN fam­ily tyre busi­ness has just be­come a part­ner with a global oil com­pany.

Tyre­line Distrib­u­tors, started 30 years ago by Grant and Bar­bara Rush­brooke in the hay barn on their Te Awa­mutu farm, be­came the new Shell Lubri­cants New Zealand dis­trib­u­tor in April.

Shell is the sec­ond multi-na­tional brand that the hus­band-and-wife busi­ness has forged a close busi­ness re­la­tion­ship with – Tyre­line hav­ing built a Miche­lin-ac­cred­ited tyre re­tread fac­tory in Hamil­ton 17 years ago.

e com­pany that started out as an agri­cul­tural tyre dis­trib­u­tor – mak­ing de­liv­er­ies with the Rush­brookes’ farm ute – says it’s NZ’s largest pri­vate­ly­owned im­porter and dis­trib­u­tor of pre­mium tyre brands, head­quar­tered in Hamil­ton, with ware­houses in Hamil­ton, Auck­land and Christchurch.

As Tyre­line man­ag­ing di­rec­tor Grant Rush­brooke says: “ e busi­ness has gone from strength to strength – and it’s down to the re­la­tion­ships we have with our val­ued part­ners and cus­tomers.”

Since sign­ing the part­ner­ship with the oil multi-na­tional, Tyre­line has grown its Shell sales force “to en­sure that cus­tomers are ser­viced through­out the coun­try.”

Troy Chap­man, ex­ec­u­tive di­rec­tor Shell South East Asia Ocea­nia Lubri­cants, says there were sev­eral rea­sons Tyre­line was cho­sen – and men­tions the Kiwi com­pany’s “strong network of part­ners and its vast ex­pe­ri­ence in the au­to­mo­tive in­dus­try.

“We look for­ward to work­ing col­lab­o­ra­tively to ac­cel­er­ate growth, in­crease Shell’s lubri­cants mar­ket share in NZ and pro­vide com­pet­i­tive so­lu­tions to our cus­tomers.”

Grant Rush­brooke says it’s ex­cit­ing to ex­pand the busi­ness and what it can o er cus­tomers: “Our busi­ness is con­stantly evolv­ing and the part­ner­ship with Shell was the per­fect op­por­tu­nity to grow our busi­ness and pro­vide the best qual­ity prod­ucts to our clients.

“Shell in­vests around $US1­bil­lion per an­num into re­search and devel­op­ment – the high­est in the in­dus­try – so NZ con­sumers can have con dence that, to­gether, Shell and Tyre­line will o er both qual­ity and value.”

e com­pany’s com­mit­ment to the en­vi­ron­ment and ex­plo­ration of sec­ond-gen­er­a­tion bio­fu­els, was also a draw­card, says Rush­brooke: “As a com­pany they un­der­stand that longterm suc­cess de­pends on their abil­ity to an­tic­i­pate the types of en­ergy and fu­els peo­ple will need in the fu­ture, while re­main­ing com­mer­cially com­pet­i­tive and en­vi­ron­men­tally rel­e­vant. We were heart­ened and in­spired to hear that from a world-lead­ing oil and gas com­pany.”

Shell Lubri­cants is present in more than 100 coun­tries around the world and has been the num­ber one lubri­cants brand glob­ally for the last 10 years. Its prod­ucts are used by cus­tomers in con­sumer mo­tor­ing, heavy-duty trans­port, min­ing, power gen­er­a­tion, gen­eral en­gi­neer­ing and marine.


Shell Lubri­cants’Troy Chap­man with Tyre­line Distrib­u­tors own­ers Grant and Bar­bara Rush­brooke

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