TECHNOLOGY FIRES UP THE ONLINE TAKEAWAY INDUSTRY

the ease of ordering online are changing the eating habits of Kiwis.

Research sourced by global takeaway giant Just Eat, owner of online food delivery service Menulog, shows New Zealand is one of the fastest growing takeaway markets in the world.

The Global Data research for the foodservice sector shows an annual growth of 6.7 percent for the New Zealand takeaway delivery market by 2021, which is more than double the growth of the dine in and pick-up takeaway markets.

Kiwis are also quick to embrace online methods for ordering takeaway, with latest Menulog figures showing six in ten Aucklanders have already ordered takeaway via an app or website.

Menulog NZ commercial director, Paul Dodds, says the food and hospitality sector is going through phenomenal growth and change because of technology.

“Mobile apps and online food ordering platforms like Menulog have transformed an industry that really hasn’t changed much in the past 100 years or so,” he says.

Dodds says technology is continuing to have an influence on all aspects of people’s lives and now it’s changing their eating habits.

“Mobile phones and the internet have made ordering takeaways even more convenient for people. They can now get food from their favourite restaurant, or a huge number of other types of food, delivered right to their door instead of having to go out.”

Dodds compares the growing online food delivery sector to the way retailers have used online shopping to offer consumers a larger range of products while also increasing convenience.

“People are busy and they’re using technology more and more to help free up their time – ordering their favourite food straight to their door is the perfect example of this.”