HAPPY CUSTOMERS, HAPPY STAFF

A RECENT SURVEY CONDUCTED BY TECHNOLOGY BASED INSIGHTS COMPANY PERCEPTIVE REVEALS A SOLID LINK BETWEEN MEANINGFULNESS IN THE WORKPLACE AND THE LIKELIHOOD OF YOUR EMPLOYEES TO STICK AROUND.

A recent Perceptive survey reveals a solid link between meaningfulness in the workplace and the likelihood of your employees to stick around.

It shouldn’t come as a complete surprise, but the results of a monthly survey by Perceptive, associated with its year-long Customer Experience and Employee Engagement Insights series, have revealed a clear link between the fostering of customer satisfaction through empathy and meaningfulness in the workplace for employees.

The key results show that if there is high empathy towards your customers, then 75 percent of your employees will find their job meaningful. If you make customer satisfaction a priority, then the number rises to 80 percent. Across the board your employees will stick around for longer.

Perceptive GM Oliver Allen says they work with a number of clients on both customer experience and customer satisfaction as well as employee experience and engagement. “We started to notice an anecdotal link between clients who were high performers in both those areas, which prompted us to dive into this a bit further.

“The polarity between those who find their job meaningful, and those who don’t, surprised me the most,” he says. “The results clearly indicate that employees who are engaged in the workplace are more customer centric.”

The big takeaway from the survey for business owners was unmistakeable. If customer centricity, customer satisfaction and customer advocacy are truly important to your business, then you must have employee engagement as a key lever to influence this.

Furthermore, to focus on your customer and put them at the heart