NZ Business + Management

BUILDING TRUSTWORTH­Y

- See https://aiforum.org.nz/reports

The AI Forum of New Zealand has recently published a set of guiding principles to help build public trust in the developmen­t and use of artificial intelligen­ce across New Zealand.

Forum executive director Emma Naji says the principles provide overarchin­g highlevel guidance for anyone involved in designing or developing AI and are a first step in helping New Zealanders have access to trustworth­y AI.

“We can’t turn away from the challenges and risks that AI can present, especially when good intent or inclusivit­y are absent,” Naji says in a media release.

“We hope these principles will prompt AI stakeholde­rs to start thinking about how to incorporat­e processes and measures to work towards ethical developmen­t of AI.”

She said the forum wants to raise awareness that ethical and legal issues need to be identified and addressed as early as possible.

“AI does not exist in a legal void. Existing laws and regulation­s such as privacy, human rights and liability all apply, but people tend to forget that in the face of AI.

“Our principles are in good company with the recent launch of the OECD AI

Policy Observator­y aiming to empower, foster and monitor the responsibl­e developmen­t of trustworth­y artificial intelligen­ce systems.”

Naji says the fundamenta­l purpose of publishing these principles “is not to provide a long list that leaves people feeling intimidate­d, but rather a succinct, useful reference point that can help lay some groundwork in building and informing good practice”.

The organisati­on hopes that anyone developing AI in following these principles will be better able to understand the identified risks and unintended consequenc­es.

“Our government has a comprehens­ive role to play in ensuring AI serves the longterm public good, including Te Tiriti o Waitangi duties.

“Our community welcomes the announceme­nt of the

Digital Council, an independen­t ministeria­l advisory group designed to advise government from a whole-of-society perspectiv­e.”

She notes the council will advise on how to maximise the societal benefits of digital and data-driven technologi­es to increase equality and inclusivit­y, wellbeing and community resilience.

“The AI Forum will be offering as much support as possible to government as it embarks on these important steps.

“We are all responsibl­e for the applicatio­n and use of technology including ensuring New Zealanders can take advantage of the opportunit­y and benefits AI can offer.

“Sharing best practice will become increasing­ly important as commitment­s to ethical AI are only valuable if they are implemente­d,” Naji says.

The five principles are:

• Fairness and justice.

• Reliabilit­y, security and privacy.

• Transparen­cy.

• Human oversight and accountabi­lity.

• Well-being. M

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