RACHEL’S LEADING TIPS FOR BUSINESS GROWTH
1. Work culture starts with you. Set the tone right with your own behaviours first, and then expect that from your growing team. Growing a team that ‘has your back’ makes business much easier. 2. Don’t buy into the “business life is hard” culture. Yes, it’s completely stressful at times, but you get to dictate how your business operates. Overworking and high-velocity stress is not a long term business growth strategy. 3. Keep a really careful eye on the numbers. They matter. Anything under 25 percent gross profit is what I consider a hobby. Put a value on your time right from the start and factor that time into your costs. Otherwise you’ll never be able to pay someone else to do what you do (and grow). 4. Invest in administrators, outsource what you don’t excel in and learn to let go of tasks and responsibilities so you are free to lead and strategise – otherwise you’ll create a bottleneck that prevents growth. 5. Market the services and products you really want to grow, and don’t market the things you don’t enjoy or attract less profit (unless they are a specific and proven lead generator).