• Do your home­work; then take your ex­port strat­egy to NZTE to see if they can help you in any way, par­tic­u­larly around re­search. Re­mem­ber they have an of­fice in Shang­hai. Rely on them to help open doors but not to bring you the busi­ness. • Map out your sup­ply chain steps right from the goods leav­ing these shores through to the end con­sumer. Con­sider all chan­nels – re­tail, off­line, e-com­merce, and so on – as well as reg­u­la­tions at every touch­point; who you’re plac­ing your trust in; tem­per­a­ture con­trol, au­dit­ing, and is your in-mar­ket part­ner look­ing after your in­ter­ests? “Have it all fully mapped out and un­der­stood be­fore you try and find peo­ple. And keep it up­dated.” • Tmall re­quires that your brand be within the China mar­ket for two years be­fore they’ll ac­cept it on their plat­form. How­ever, Tmall Global is the cross-bor­der trans­ac­tional path­way to the Free Trade Zones for Tmall. • Un­der­stand what part of the mar­ket you’re op­er­at­ing in. How does your ex­port strat­egy align with what’s go­ing on out there? “Cer­tainly don’t rely on what’s re­ported in the me­dia, be­cause it could just be based on sec­ond-hand in­for­ma­tion. Cut through the hype. Go to the source and work it out for your­self.”

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