AN ATHLETE’S LESSONS ON DIGITAL BUSINESS

REBECCA CAROE DRAWS ON THE TWO PASSIONS IN HER LIFE – THE SPORT OF ROWING AND MARKETING – TO DELIVER ADVICE ON DIGITAL STRATEGIES FOR BUSINESSES.

Rebecca Caroe draws on her passion for the sport of rowing, and marketing, to deliver advice on digital strategies for businesses.

When two passions combine, it’s a place of fun, excitement and opportunity. I work hard to create a broad overlap between the attributes valued by performance sport and those valued by business. My business staff and clients are like a good sports team – we try to work as a strong unit pushing forward to a common goal. That’s the framework within which our work ethic and daily tasks combine.

This method has been adapted since I first opened Creative Agency Secrets in 2011. I recruited athletes onto the team because they are competitive and find it easy to learn new skills.

Now we are less athlete-focused. Our work is balanced between business goals broken down into individual mini-goals. These are process-led because if we enjoy the process of becoming skilled then delivering skills at a high standard is a side benefit.

Climbing the mountain must be as much fun as the five minutes you stand on the summit.

Without the process enjoyment, there’s no reason for people to stay on our team for the long term.