3 TIPS ON

NZ Lifestyle Block - - Feature Bed & Breakfast -

• CRE­ATE A mar­ket­ing plan and

have a bud­get set aside for it as there are a lot of op­tions and

they can add up to a big cost - you’re go­ing to need to care­fully

mon­i­tor which ones work best for you. • DO YOU want to have a web­site,

and if so do you want one that is ca­pa­ble of tak­ing online

book­ings? • THERE ARE sub­scrip­tion-based

B&B di­rec­to­ries, many of which charge a set an­nual fee

so you’ll need to de­cide which ones are best for you to

reach clients, na­tion­ally and in­ter­na­tion­ally, us­ing the right tag

words in your list­ing.

WHO: Mark & Kanani Thorn­ton WHERE: Mi­randa, 80km south-east of Auck­land

www.book­abach.co.nz/bach­esand-hol­i­day-homes/view/24584

Valarie and Jeff Al­ley run their home­s­tay dairy farm at Hiku­taia, just north of Paeroa.

“Jeff was con­tract­ing dur­ing the sum­mer. We have a big house and I needed to re­main here so we de­cided to do up a very big room at the far end of the house. We also added an above-ground swimming pool and ping pong ta­ble so we would be fam­ily-friendly.”

An added at­trac­tion is that visi­tors are of­fered a hands-on farm stay ex­pe­ri­ence.

“Peo­ple can get in­volved with the farm ac­tiv­i­ties and an­i­mals as much as they want,” says Val. “Some peo­ple do, but more come sim­ply be­cause we are cheaper than else­where. Mind you, peo­ple all say they have slept re­ally well so there must be some­thing about the coun­try air.”

Val cre­ated their web­site her­self and said it was easy to do us­ing Vistaprint. She also pro­motes thro through as many web­sites as pos­si­ble, in­clud­ing www.book­abach. co.nz, www.trav­el­bug.co.nz, www. hol­i­dayhouses.co.nz, and truenz.co.nz Some of­fer a free list­ing, then charge 15% per book­ing; oth­ers charge a set an­nual rate but noth­ing ad­di­tional for book­ings. Val also has brochures placed with the Paeroa In­for­ma­tion Cen­tre and a list­ing in the Hau­raki Rail Trail book­let.

The best part of hav­ing a home stay is the ex­tra source of in­come, par­tic­u­larly be­cause Jeff and Val milk only 110 cows. There is no down­side ac­cord­ing to Val.

“There is some ex­tra clean­ing but I don’t ac­tu­ally mind be­cause it’s only one room. It doesn’t take me long.”

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