SEMA TOP 10

NZ Performance Car - - Contents - WORDS: NICK MAARHUIS / MAR­CUS GIBSON PHO­TOS: BRIAN GOUDE (GRINDER-TV.COM)

TEN OF THE MOST IN­NO­VATE BUILDS FROM SEMA 2014

Not much can be said about SEMA that hasn’t been said be­fore, as it re­ally is one of those shows which lives up to all the hype. The SEMA Show, held at the Las Ve­gas Con­ven­tion Cen­tre over Novem­ber 4–7, epit­o­mizes the Amer­i­can cul­ture of ‘big­ger is bet­ter’, and the enor­mity of the show has to be seen to be be­lieved. Ev­ery ve­hi­cle there has been pushed to its lim­its to draw peo­ple to trade booths. This is un­der­stand­able, given SEMA stands for Spe­cialty Equip­ment Mar­ket­ing As­so­ci­a­tion, and pre­dom­i­nantly this event is an in­dus­try trade show, with trade dis­plays for any­thing and ev­ery­thing au­to­mo­tive. In some parts of the show you can walk past 20 trade booths be­fore find­ing a cus­tom car, but when you do, you can be guar­an­teed that ev­ery spare ounce of skill, money, time, and cre­ativ­ity has been thrown at it.

Be­fore you book flights to the US for next year’s show, you ought to be aware that it is a trade-only event and it’s not open to the public. As un­be­liev­able as this may seem, each and ev­ery one of the 60,000 peo­ple at­tend­ing have ap­plied in ad­vance to at­tend, and have been ap­proved be­cause they work in the au­to­mo­tive in­dus­try.

THE SCALE OF THE SHOW IS DIF­FI­CULT TO DE­SCRIBE, BUT AS A ROUGH IDEA, IT COV­ERS ABOUT SIX TIMES THE AREA OF

THE EN­TIRE V 4&RO­TARY NA­TION­ALS

The scale of the show is dif­fi­cult to de­scribe, but as a rough idea, it cov­ers about six times the area of the en­tire V 4&Ro­tary Na­tion­als. The event runs for four days, and you can walk around the en­tire time, barely stop­ping, with­out see­ing ev­ery­thing. On top of all the au­to­mo­tive prod­ucts you could ever imag­ine — in­clud­ing show cars, race cars, hot rods, lifted and slammed trucks — there are drift demos, TV celebri­ties, top in­ter­na­tional car builders, and count­less pro­mo­tional mod­els.

Along­side our ex­tended cov­er­age on themo­tor­hood.com, we thought it right to dig deeper into some of the count­less stand­out cars on dis­play, whether or not they’re an im­port, sim­ply be­cause we think the qual­ity and in­no­va­tion needs to be seen.

088

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.