Outback is hot seller
Subaru of New Zealand knew they were onto a winner with the 2015 Outback but the capable and charismatic SUV has now become a recordbreaker – selling more in seven months than the company ever has in a year. At the end of July, 646 Outbacks had been sold ( including 107 that month), topping the previous total sales record ( over 12 months) of 591 in 2006. Marque sales are also up accordingly, with 1039 Subarus total sold in 2014 and 1305 total sold year-to- date in 2015, a 25 percent improvement. Subaru of New Zealand Managing Director Wallis Dumper is proud of Outback’s continued success. “Who would have thought that this fantastic new SUV could surpass all our expectations for replacing New Zealand’s favourite wagon? The Legacy wagon is iconic in New Zealand and after decades of sales and happy customers, frankly it was a worry that the wagon was being discontinued.” However, as soon as he drove the test cars in Japan he knew the all-new Outback would easily satisfy Legacy wagon customers. “This SUV drives like a car and given the new pricing we knew any Legacy wagon customer who was satisfied with the drive would be elated with the price position” The 2015 Outback has been competitively priced – starting at $ 44,990 for the Outback Sport 2.5i, which is the same price as the previous generation Legacy. This appealing price point has seen Legacy customers flocking to buy the new generation Outback. This year’s impressive sales of the new generation 2015 version have been helped by the addition of Lineartronic diesel automatic variants that have brought even more appeal in rural and regional areas, where long-range dirt road driving puts Outback at a great advantage.