Ford’s tequila connection

No this isn’t the April issue of NZ4WD magazine. And yes, Ford is serious about teaming up with Jose Cuervo to explore the use of the tequila producer’s agave plant by-product to develop more sustainable bioplastics for its vehicles. Ford and Jose Cuervo are testing the bioplastic for use in vehicle interior and exterior components such as wiring harnesses, HVAC units and storage bins. Initial assessments suggest the material holds great promise due to its durability and aesthetic qualities. Success in developing a sustainable composite could reduce vehicle weight and lower energy consumption, while paring the use of petrochemicals and the impact of vehicle production on the environment. The growth cycle of the agave plant is a minimum seven-year process. Once harvested, the heart of the plant is roasted, before grinding and extracting its juices for distillation. Jose Cuervo uses a portion of the remaining agave fibres as compost for its farms, and local artisans make crafts and agave paper from the remnants. The collaboration with Jose Cuervo is the latest example of Ford’s innovative approach to product and environmental stewardship through the use of biomaterials. Ford began researching the use of sustainable materials in its vehicles in 2000. Today, the automaker uses eight sustainable-based materials in its vehicles including soy foam, castor oil, wheat straw, kenaf fibre, cellulose, wood, coconut fibre and rice hulls.