Land Rover’s 70 years snow silhouette
Stretching over 250 metres, this remote Defender outline was imprinted on the side of a mountain in the French Alps by snow artist Simon Beck to mark the 70th anniversary of the Land Rover marque on April 30 this year.
Beck, who specialises in creating geometric outlines on foot, braved sub-zero temperatures to start the celebrations by creating the Defender outline 2,700m up at La Plagne in the French Alps.
To produce the silhouette, the
artist had to walk 20,894 steps and 16.5km (10.2 miles) through the French Alps
The unique snow art was created to mark exactly 70 years since the original Land Rover was first shown to the world at the 1948 Amsterdam Motor Show.
The image is a tribute to the moment when the engineering director of Rover, Maurice Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the idea to his brother Spencer,
Rover’s managing director.
The forward-thinking design was christened the ‘Land Rover’, the outline of which we now recognise as the Defender.
In 2015, Land Rover recreated the same outline in the sands of Red Wharf Bay, to mark the final year of current Defender production.
The snow drawing from the air.