NEW 007 EXPERIENCE
007 Elements, a new James Bond experience built inside the summit of the Gaislachkogl mountain in Sölden, Austria, is now open to the public.
The cinematic installation was opened just over a month ago now by actress Naomie Harris who plays Moneypenny ( Spectre, Skyfall) and Jakob Falkner, Managing Director of Bergbahnen Sölden.
Visitors can learn how the thrilling action sequences in Spectre were filmed in Sölden and see interactive displays with Jaguar Land Rover technology. The iconic Land Rover Defender driven by villain Hinx’s henchmen is situated on the cliff edge and the Range Rover Sport SVR driven by Hinx ( Dave Bautista) is also on display.
Jaguars and Land Rovers have appeared in nine Bond films since 1983, when Roger Moore’s Bond escaped in a Range Rover Classic convertible driven by Bianca ( Tina Hudson).
Laura Wood, Head of Brand and Partnerships at Jaguar Land Rover, said: “We are very excited to reach the 35th anniversary of the collaboration between Jaguar Land Rover and the Bond franchise.
“007 Elements showcases the long-standing unique partnership which is still demonstrated today, with more than 70 Jaguar Land Rover vehicles used in the most recent film, Spectre.”
At more than 3,000m above sea level, 007 Elements is the highest experience of its kind taking visitors on a journey through nine galleries and a plaza with stunning Alpine views.
The dramatic spaces complete
with an immersive soundscape showcase the fundamental elements that define the James Bond films – placing visitors inside the world of 007 and revealing how that world is made.
007 Elements is accessed via the Gaislachkoglbahn Gondola in the resort village of Sölden.