Bike product gearing up for global market
DUNEDINFOUNDED company Aeroe is hoping to launch its latest product — a solution for cyclists carrying loads — to the global market by November.
After launching on funding platform Kickstarter earlier this month and achieving its $12,000 target in four days, the company was pushing on to production.
Founder Pat Maguire also established Freeload, a design innovation company set up to design and commercialise his invention of a fully adjustable, selfsecuring bicycle carrier rack.
Freeload then signed an intellectual property (IP) deal with Swedishbased global brand Thule in 2012 and the product is now sold globally.
Aeroe was a company that spun out of Freeload in 2014, and Mr Maguire described the new Aeroe BikePack as a ‘‘revolutionary’’ solution for cyclists carrying loads for road touring, bikepacking, commuting and on ebikes.
Its launch marked the reentry into the bicycle market for Mr Maguire, a decade on from the bike rack, which was the world’s first quick mount and release bicycle rack.
‘‘We are very excited to be back with a unique and equally innovative solution for bikers, as these new BikePacks really change the way you load and pack your gear and, being interchangeable, give you the choice of where you want to mount them on your bike — handlebars, forks, seat post or on our simplified rear rack,’’ he said.
With the success of the Kickstarter campaign, which has raised more than $16,000, Aeroe was now focused on accelerating the production process and having the BikePacks shipping globally from a factory in Taiwan in November.