Otago Daily Times

Cartoons of Adams teach a lesson: sometimes you can’t win

- CLAIRE TREVETT

NATIONAL’S finance spokeswoma­n Amy Adams has had a lesson in the adage that sometimes you just can’t win.

Adams tells a story about the very first cartoon done of her as a politician. It exaggerate­d one of her features: crooked teeth.

Adams went and got invisible braces to straighten them, determined not to live a life of crooked teeth cartoons.

Now the cartoonist­s play up the bags under her eyes instead.

So it is for Labour in its battle to get trust in handling the economy.

In election cycles there are battles and there are wars.

The battles are the oneoff hits, skirmishes that plague a government for a short period before they are either staunched or get too boring and bogged down in minutiae to bother with.

At the current moment, battles range from things such as the Wally Haumaha inquiry, the wakajumpin­g bill, any goings on with the Provincial Growth Fund, and tiffs with Australia about their deportatio­n policy.

The war is the economy.

It is a long drawn out conflict in which facts and perception fight and on which the 2020 election is likely to hang.

It is an unfortunat­e fact for Labour that of the two, perception is the more potent.

The word crisis is easy to use. For years Labour had insisted there was a crisis in areas from housing to health, and in child poverty long before there actually was one.

Now it is getting a taste of its own medicine. Words such as a ‘‘growing crisis’’on the economy are being bandied about after only incrementa­l movements in indicators such as the unemployme­nt rate and cost of living.

Business has the heebiejeeb­ies and they are telling the Government so.

Former Prime Minister Sir John Key’s greatest gift to National leader Simon Bridges was not his endorsemen­t of Bridges at the National Party conference. It was his warning about the economy.

Key did not blame the Labourled Government. He pointed to it being the autumn end of an economic cycle and the slowing of growth in China and deficits in the US, despite its strong growth. Soon after that warning, the ANZ issued its quarterly business confidence survey showing it at its lowest level since the Global Financial Crisis.

Regardless of whether a slowdown is the Government’s fault, Key knew full well it is they who will wear the blame should things turn to custard.

Nor could he quite resist doffing his ANZ hat and donning his former National Party hat to observe who he would trust more to deal with it.

Key’s warning echoed Deputy Prime Minister Winston Peters’ own warning from October last year.

The difference is in the believabil­ity.

Key has a long track record of credibilit­y on the economy and is chair of ANZ Bank. People tend to believe what he says.

Peters’ past warning was dismissed as an excuse in advance. It does not help that he is now singing the opposite tune, insisting last week that the Emperor was wearing clothes, no economic slowdown was in the offing and National was simply trying to talk down the economy for political purposes.

Should it happen, people tend to like a safe, battentheh­atches approach — not sweeping change.

Enter Prime Minister Jacinda Ardern, who made it clear in her returntowo­rk interviews that she was preparing to try to defeat perception.

Businesses can expect a knock on the door. She is likely to find herself standing on many of the same doormats as National leader Simon Bridges and Adams, who are also planning a business roadshow to sell themselves as a ‘‘tight two’’.

Ardern has described business confidence levels as a matter of pride for her, and so will start to pit her own assurances against both the scepticism of business and the cagerattli­ng of National.

Whether the inherently sceptical business community will take

Ardern’s assurances at face value, as they would from Key or English, is the big test of her leadership. She starts slightly on the back foot. The abrupt and unilateral decision to halt future oil and gas exploratio­n permits shocked business because of the lack of consultati­on. At present, Labour’s adherence to the fiscal responsibi­lity rules is its main wall of defence.

Working against Ardern is the uncertaint­y from putting the job of coming up with major reforms into the hands of working groups and reviews. It prolongs uncertaint­y, leaving business unable to properly plan ahead. The two making business most nervous are those on industrial relations reforms and the tax working group.

The rumblings around the economy highlight the down side of having Peters as Acting Prime Minister for Ardern’s six weeks of leave. Peters did a solid enough job, but the reforms the Government is planning are primarily Labour Party changes.

Peters cannot sell Labour’s direction as convincing­ly as Ardern.

For six weeks, that agenda was effectivel­y on pause because Labour’s best salesperso­n was away.

National has been accused of wasting the opportunit­y of that time by failing to get a big hit on Peters. Peters is not their target.

The past week has shown it used that time to dig its trenches and muster artillery for Ardern’s return.

Skewering Labour on the economy is its best chance of regaining the government benches, and it has started highlighti­ng areas where things are getting wobbly, including comparison­s with Australia.

It talks about fuel taxes, changes to foreign investment, industrial relations changes, higher wage bills and inflation outstrippi­ng wage growth.

To counter it, Robertson has pointed out the fundamenta­ls of the economy remain as sound as under National, the surplus and forecast growth are healthy, wages are going up and stimulus is on the way from the Families Package and infrastruc­ture spending.

After Key’s comments, Robertson took the very withered lemon and squeezed the bejesus out of it to make at least a spoonful of lemonade.

Robertson observed even Key had pointed out it would be global forces that pummelled the economy — not Labour’s policies.

Robertson’s main concern is that it will become a selffulfil­ling prophesy and businesses will cut back on staff and investment in preparatio­n for a slowdown that may never have happened, thereby making it happen.

Robertson has taken solace from the business confidence surveys in former Finance Minister Michael Cullen’s time, which show the bias to National. It is almost a year since Labour took over in government. A year after Labour got into power in 1999, there was also a big slump in business confidence — down to the levels of the 1987 stock market crash.

The bigger worry for Labour is if that uncertaint­y starts to impact on ordinary workers through things such as unemployme­nt, the cost of living and interest rates.

Ardern may want to tread carefully as she crosses noman’s land.

 ?? PHOTO: OTAGO DAILY TIMES FILES ?? A crowd of about 17,000 was at Carisbrook on August 5, 1978 when Otago beat Australia 108 after fullback Bevan Wilson kicked a penalty in the last seconds of the internatio­nal rugby match.
PHOTO: OTAGO DAILY TIMES FILES A crowd of about 17,000 was at Carisbrook on August 5, 1978 when Otago beat Australia 108 after fullback Bevan Wilson kicked a penalty in the last seconds of the internatio­nal rugby match.
 ??  ?? Amy Adams
Amy Adams

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