UK launch for NZ’s Laybuy

AUCKLAND: Kiwi startup Laybuy, which allows consumers to defer payments over six weeks, is set to launch in the UK.

Run by fatherandson duo Gary and Alex Rohloff, Laybuy was first launched in 2016 and is now available at 2750 retailers around New Zealand.

The company does not charge interest but does charge default fees if a buyer fails to make payments online. It is one of four local companies offering buynowpaylater options to customers.

Following rapid growth in New Zealand, Gary Rohloff recently told UK publication Business Leader that it would soon launch with a yettobenamed UKbased retailer.

Mr Rohloff told the publication that 200,000 New Zealanders had already signed up to the platform in its first 18 months in business.

The company has also spread its wings to Australia, but Mr Rohloff and his son have ambitions beyond the southern hemisphere.

Mr Rohloff said he was eyeing the UK market because it leads the world in the retail space.

The experienced business executive spent much of his career in banking and finance before shifting to the retail space.

Before starting Laybuy, Mr Rohloff was CEO of Number One Shoes between 2009 and 2016, Warehouse Stationery’s CEO from 2006 to 2009 and managing director of Ezibuy from 2000 to 2006.