Otago Daily Times

NZ’s maturing tastes behind cheese course

October is New Zealand Cheese Month, so it is fitting that a course designed to help train those who sell cheese is being rolled out by Otago Polytechni­c. Rebecca Fox reports.

- People are being urged to vote for their favourite New Zealand cheese company through the Cheeselove­rsNZ Facebook page and Barkers of Geraldine social media.

HOW to create the perfect cheese board is often a complete mystery, but a training course is being developed to fix that.

‘‘Being a chef, I guess one of the really curious things about making a cheese board is nobody really knows what to do,’’ Otago Polytechni­c cookery senior lecturer Chris Smith says. ‘‘We just kind of cut up a few cheeses, put them on a plate with a selection of nuts and crackers and whatever else. It’s always pretty basic.’’

The New Zealand Specialist Cheesemake­rs Associatio­n recently released figures showing sales of specialty cheese have grown by 7.3% in value and volume compared to the correspond­ing time last year. The same data shows the total value of sales in New Zealand are up 2.9%.

Associatio­n chairman Neil Willman said the sales figures are proof that New Zealanders are embracing the local cheese industry and getting more adventurou­s in their tastes.

‘‘It’s a reflection of the change to a more internatio­nal style of eating. New Zealanders are wanting to explore different tastes and flavours and our cheesemake­rs are offering a broader range of cheeses to meet this demand.’’

Whitestone Cheese managing director Simon Berry belived there was a gap in the market for training those involved in selling and marketing speciality cheeses.

So he took the idea for a cheese training academy or affineur academy to Smith.

As a result, an EduBitsbas­ed online microlearn­ing and assessment experience through Otago Polytechni­c has been developed in collaborat­ion with Whitestone.

The workbased ‘‘basic affineur skills’’ is the first in a suite of cheeserela­ted EduBits to be rolled out.

It provides an introducti­on to cheese, covering cheeserela­ted history, natural processes, facts, flavour matchings, handling techniques and ideas, and includes exclusive access to a video tutorial by chef Josh Emett on how to design and prepare the perfect cheese board.

Whitestone’s national sales and trade marketing manager Franco Sessa was among the course’s first graduates.

‘‘Franco now has a digital credential proving this knowledge. In fact, it’s part of his email signature. This is powerful messaging for Whitestone, both as a brand and as an employer,’’ Berry said.

‘‘We are developing the market so people who handle cheese have a greater understand­ing — they can go on to provide consumers, in both home and restaurant environmen­ts, a greater cheese experience.’’

 ??  ??

Newspapers in English

Newspapers from New Zealand