Otago Daily Times

Council taking no action over book advertisem­ent

- JONO EDWARDS jono.edwards@odt.co.nz

THE word ‘‘tits’’ in a breast cancer survivor’s book advertisem­ent has drawn a complaint from a Dunedin resident.

A large electronic billboard outside Forsyth Barr Stadium is advertisin­g I Am More Than Just My Tits, by Karin Horen.

The book is a memoir by Horen, twice diagnosed with breast cancer, resulting in a double mastectomy.

The Aucklandba­sed woman went on to cofound breast cancer initiative Paddle for Hope as well as cancer rehabilita­tion programme Paddle On with trust Pinc and Steel.

A Dunedin City Council spokesman said it had received a complaint ‘‘relating to what the complainan­t perceived as offensive text’’.

The resource consent for the billboard did not impose conditions on the use of offensive text.

‘‘We also do not consider that the billboard meets the threshold of being offensive or objectiona­ble, as outlined in the Resource Management Act, and we will not be taking any further action.’’

The book was available in stores and already in the public realm, he said.

Horen said whoever complained probably did not understand the title.

‘‘It should not be something that offends anyone. If it did, I apologise, but I stand by my words, which have meaning.’’

Anyone reading the book would understand what the phrase meant for her, she said.

Many people saw breasts as ‘‘objects’’.

‘‘It’s very interestin­g to think why that word would offend someone. I haven’t had any comments except positive comments.’’

The idea she was using the word to be provocativ­e was ‘‘offensive’’, she said.

 ?? PHOTO: LINDA ROBERTSON ?? Rousing title . . . A Dunedin billboard was deemed objectiona­ble by one resident.
PHOTO: LINDA ROBERTSON Rousing title . . . A Dunedin billboard was deemed objectiona­ble by one resident.

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