Otago Daily Times

Dairy to feel change ‘acutely’

- ANDREA FOX

AUCKLAND: Fonterra says its scientists are only scratching the surface in terms of finding new benefits from dairy, as an internatio­nal study claims the dairy industry will feel ‘‘most acutely’’ an enormous transforma­tion of the global food and beverage sector in the next 10 years.

New research by Sweden’s Lund University and global food processing and packaging heavyweigh­t Tetra Pak offers four scenarios for what the dairy value chain might look like in 2030, all of which show cows remaining contributo­rs but with increasing input from plants and laboratori­es.

The study authors say all four scenarios, from ‘‘dairy evolution’’ (a future with no new big surprises) to ‘‘brave new food’’ (where 50% is labgrown) are plausible and very different — but all have points in common.

‘‘Large, efficient dairy manufactur­ers without close farming ties [cooperativ­e model] may be more flexible than other manufactur­ers.

‘‘Farsighted food conglomera­tes may have smart investment strategies that cover more than one technologi­cal approach.

‘‘Food entreprene­urs [niche manufactur­ers] will have opportunit­ies to provide relevant innovation­s and value propositio­ns.’’

Fonterra, New Zealand’s biggest company by revenue and the world’s sixthlarge­st dairy company, is a farmerowne­d cooperativ­e.

The study says the reality may vary in one or more markets, or globally.

But two critical dimensions would impact the dairy industry’s developmen­t — technology transition and socioenvir­onmental forces.

‘‘Dialogue and collaborat­ion — and applying flexibilit­y to plan accordingl­y in order to handle the next 10 years as the dairy industry evolves — will be key to success,’’ it said.

The study involved the US, UK, China, India, Nigeria and Brazil markets with the full project focus on the first four countries.

The four scenarios are ‘‘dairy evolution’’: 85% cowbased with current trends continuing and only incrementa­l changes; ‘‘green dairy’’: 60% cowbased and marked by strong socioenvir­onmental restrictio­ns, with an industry focus on reducing its carbon footprint and low technologi­cal transition; ‘‘new fusion’’: 40% cowbased, 35% labgrown and dominated by technologi­es and processes with novel combinatio­ns of proteins from different sources; and ‘‘brave new food’’: 20% cowgrown and 50% labgrown, combining strong socioenvir­onmental restrictio­ns and high technology transition with artisanal and premium dairy and cheese continuing to thrive.

Very few megafactor­y farms remain in the ‘‘brave new food’’ scenario.

Fonterra chief science and technology officer Jeremy Hill said the relative contributi­ons of dairy cow, plant and labgrown nutrition were debatable but Fonterra was working to ensure it was wellpositi­oned to fit with any of ‘‘these extremes’’.

‘‘We are embracing the opportunit­ies for our pasturefed New Zealand dairy and at the same time have a team looking at the potential of technology­based and plantbased sources of nutrition that can complement dairy, Mr Hill said.

‘‘In each of the scenarios, cowbased dairy remains a primary source of nutrition, so it is a case of ‘and’ not ‘eitheror’, which has been part of our thinking and strategy for some time.

‘‘We agree with the conclusion­s . . . that dialogue and collaborat­ion and applying flexibilit­y will be key to addressing challenges and capturing the opportunit­ies over the next 10 years and beyond.

‘‘As a cooperativ­e we often talk about the untapped potential of milk because our scientists are finding new benefits from dairy all the time — we’ve only scratched the surface.’’ — The New Zealand Herald

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