Otago Daily Times

Adapt rather than wait for bor­ders to re­open: ad­vice

QUEEN­STOWN

- GUY WIL­LIAMS Travel · Tourism · New Zealand · Queenstown · Queenstown

DO not wait and hope.

That was the mes­sage from Tourism New Zealand chief ex­ec­u­tive Stephen Eng­land­Hall to in­dus­try op­er­a­tors at a road­show event in Queen­stown this week.

Mr Eng­landHall told a packed room at the Her­itage Ho­tel ‘‘there’s no bag of money that’s go­ing to come over the moun­tain’’ from the gov­ern­ment, and they had to adapt to the re­al­ity of do­mes­tic tourism for the forsee­able fu­ture.

He was see­ing a grow­ing re­al­i­sa­tion among op­er­a­tors they ‘‘just need to get on with it’’, rather than hold out for a re­open­ing of the bor­ders.

‘‘Be­cause we just don’t know when that is.’’

The New Zealand and Aus­tralian gov­ern­ments were con­tin­u­ing to work on a transtas­man bub­ble, and he pre­dicted that when it even­tu­ally hap­pened, peo­ple would be highly mo­ti­vated to travel.

His main mes­sage for re­sort op­er­a­tors was to ‘‘build your busi­ness around what we know to­day’’, en­sure their prod­uct, pric­ing and pro­mo­tion were res­onat­ing with their tar­get mar­ket and ‘‘have a plan ready to go’’ for when in­ter­na­tional tourism re­sumed.

FORE­CAST

p39

 ?? PHO­TOS: LAURA SMITH ?? Ask­ing for more . . . Busi­ness op­er­a­tors are con­cerned Te Anau is miss­ing out on suf­fi­cient gov­ern­ment sup­port in the Covid cri­sis. Pic­tured is Lake Te Anau.
PHO­TOS: LAURA SMITH Ask­ing for more . . . Busi­ness op­er­a­tors are con­cerned Te Anau is miss­ing out on suf­fi­cient gov­ern­ment sup­port in the Covid cri­sis. Pic­tured is Lake Te Anau.
 ??  ?? Carolyn Fox
Carolyn Fox
 ??  ?? John Knight
John Knight
 ??  ?? Dar­ren Grim­mett
Dar­ren Grim­mett
 ??  ?? Paul John­son
Paul John­son
 ??  ?? Sarah Gre­aney
Sarah Gre­aney
 ??  ?? Robynne Pea­cock
Robynne Pea­cock
 ??  ?? Stephen Eng­land­Hall
Stephen Eng­land­Hall

Newspapers in English

Newspapers from New Zealand