Cheeky reds belie price points

ARRP (recommended retail price) is reached by adding a percentage markup to the ‘‘standard price’’ of a bottle of wine. This can be indicative of the final selling price when a retailer buys a few bottles or a case; however, lowerpriced offerings are often purchased on promotional deals.

Buying five cases, a layer (14 cases), a half pallet (28 cases), a pallet (56 cases) and so on will make a significant impact on the cost price.

Consequently, I’ve seen all the $20plus wines reviewed here selling for under $20, which makes them pretty smart drinking.