Farmgate plan for revenue to double begins

WELLINGTON: The horticulture industry has released a new strategy that aims to double farmgate revenue to $12 billion by 2035.

The Governmentfunded action plan was launched in Gisborne yesterday.

It focuses on growing the production and sale of fruit, vegetables and nuts in both the domestic and export markets.

The plan excludes the forestry, wine, floriculture and stock feed sectors.

The Aotearoa Horticulture Action Plan notes for the industry to achieve the 2035 target, as well as respond to climate change and maintain its social licence, there needs to be a clear and agreed approach.

‘‘We are facing an environment where new growing techniques, practices and regions are needed in order to maintain domestic food supply and have a viable export industry under a changing climate,’’ the document said.

The document said the sector needed to attract and retain workers, make sure consumer needs were well understood and partner with Ma¯ori to triple participation in highvalue horticulture.

There also needed to be a strong research and development programme in place and a focus on improving the sustainability of the sector.

Horticulture New Zealand chief executive Nadine Tunley said the development of the action plan was a collaborative effort between industry, government, Ma¯ori and the science community.

‘‘The actions range from identifying energyintensive areas of the horticulture value chain and supporting conversion to systems that reduce greenhouse gas emissions; to improving crop management and protection,’’ she said.

Associate Minister of Agriculture Meka Whaitiri said the strategy would further realise the potential of Ma¯ori horticulture and deliver economic opportunities.

Agriculture Minister Damien O’Connor said primary sector exports were vital to New Zealand’s economic security.

Mr O’Connor said the industry was already heading in the right direction, with horticulture exports expected to top a record $7.1 billion in the year to June 30, 2023.

‘‘Consumers here and around the world continue to demand high quality and nutritious fresh fruit and vegetables to boost their wellbeing. Food security is a growing issue globally and we also want to ensure New Zealanders have access to affordable food,’’ Mr O’Connor said.

A governance group will now be established to help implement the plan. — RNZ