Sur­vey shows wool trumps syn­thet­ics

South Waikato News - - RURAL DELIVERY -

New Zealand’s 30 mil­lion-plus sheep will be pleased to know Ki­wis rate wool car­pets way above man­made im­i­ta­tions.

In a blind sen­sory study car­ried out by Col­mar Brun­ton late last year, 70 per cent of peo­ple said they pre­ferred wool over syn­thetic.

Com­mis­sioned by New Zealand car­pet com­pany Cava­lier Brem­worth, the study in­volved ask­ing shop­pers aged 35 and over to han­dle and walk bare­foot across a wool and syn­thetic car­pet that were the same colour, pile height and con­struc­tion.

‘‘More than two thirds chose the wool over the syn­thetic ver­sion,’’ said Cava­lier Brem­worth mar­ket­ing man­ager De­siree Ke­own.

‘‘Three quar­ters of them said the wool car­pet was softer and 61 per cent said it was denser, de­spite be­ing the same weight as the syn­thetic op­tion. Other com­ments favour­ing wool said it had ‘bet­ter bounce’, was more nat­u­ral and less itchy.

‘‘By con­trast, the syn­thetic car­pets were var­i­ously de­scribed as gritty, hard, thin, slimy and smelling of chem­i­cals.’’

Ms Ke­own said the sur­vey showed Ki­wis pre­ferred nat­u­ral, sus­tain­able ma­te­ri­als over ar­ti­fi­cial tex­tiles.

‘‘Our na­tional psy­che is all about be­ing real and gen­uine so the re­sults are not a great shock.

‘‘They fit in with our Pure New Zealand im­age and will be mu­sic to the ears of the na­tion’s sheep farm­ers, who pro­duce the best qual­ity wool in the world.’’

Ke­own said wool car­pets were not only soft, com­fort­able and nat­u­ral, they were also fire-re­sis­tant, easy-to-clean and very durable. She re­cently re­ceived a let­ter from a woman who had only just re­placed her Cava­lier Brem­worth car­pet af­ter 37 years and claimed much of it still looked great.

WOOL COOL: New Zealan­ders pre­fer wool car­pet to syn­thetic types.

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